The container business center, which combines trend and art, is becoming more and more popular around the world.
The container commercial space has the advantages of short cycle, low rent, and strong entertainment stickiness, which has driven a series of young and fashionable entertainment formats, becoming the most current Trendy business model.
Its main function is not only to increase sales, but also to test the waters of retail and marketing methods. Successful marketing and retail support needs to be able to entertain the public. As long as the customer is interested, the purchase will happen sooner or later.
Therefore, container shopping malls have swept the world silently.
Las Vegas Downtown Container Park, Seoul Common Ground, London BOXPARK, Argentina Quo Container Center, Istanbul TrumpeCadde Container Business Center are all classic cases .
The most well-known case is Common Ground, the world’s largest container shopping mall in Seoul, South Korea
Common Ground is located in Seoul, South Korea. It is made up of 200 all-blue containers. It is the world’s largest four-story mixed container shopping mall. Compared with traditional buildings, it has incomparable advantages. The blue appearance and unique design style are very eye-catching. The eye-catching signature Common Ground on the box always reminds people of its existence.
Common Ground uses prefabrication methods, produces modules in the factory, transports them to the site and assembles them on site, reducing the construction time of a 5300 square meter building to five Months.
settled in 56 fashion brands and 16 food and beverage brands, most of which are rarely seen in department stores or large chain shopping malls, winning with individuality.
Common Ground divides the space of Culture Space. In order to meet the diverse needs of customers, it also provides venues for performances and concerts and various exhibition and cultural spaces. From time to time, you can see super thoughtful artistic arrangements.
There is also a weekend market on weekends off-site. Tent-style booths will be provided from time to time to encourage students to actively participate in activities like flea markets to attract more Trendy people come. The combination of trendy fashion and container, the unique business experience in the rough, especially the detailed interpretation of Hallyu culture and the atmosphere to create color.
Common Ground has become an online celebrity check-in place for people in and out of Korea. It has become a new cultural landmark of Korean fashion trends.
The MV location of the popular Korean girl group Sister
Although this new type of container commercial building has been widely used abroad, it is still in its infancy in China. Compared with the direct construction of shopping centers, more It is used in commercial supporting facilities.
Beijing · Han's Square · Container Block
Han’s Plaza has a total construction area of approximately 317,000 square meters, of which a commercial office building area is approximately 188,000 square meters. The 6 office buildings are arranged in a fleet. The appearance is magnificent and is a landmark office complex in Yizhuang.
The theme shopping center has a construction area of about 80,000 square meters, including a central square of 20,000 square meters, a block park of 10,000 square meters, a theme sports block of 5,000 square meters, and 5,000 square meters. The super third space is composed of CGV International Cinema, 5,000 square meters of super fresh market, 1,000 square meters of container block and 1,000 square meters of central theater.
To break the shackles of traditional space
Han's Plaza reinterprets the concept of container design
Take thematic graffiti as the creative style
Assemble the latest trendy brands
Build an outdoor container block
Explain the different architectural art
giving a new lifestyle and shopping experience
Gekea provides design and production work for the container block
7 groups of movable containers form a container commercial street
including 4 groups of single- containers
Combination box 3 groups
Contains a total of 19 modules
The total usable area reaches nearly 500 square meters
The dark gray box body is integrated with the surrounding buildings of the square
themed graffiti makes the container building icing on the cake
The container covers coffee, cultural and creative, hand-made, cattery and other commercial spaces
A sense of art and literature and art, good things have everything you need
the second floor of the building has a place for consumers to rest
Large floor-to-ceiling windows are used on the first floor
Considering the large flow of people in the square
People outside can also see the interior clearly through the glass
A natural sense of intimacy
Opening the door that highlights the characteristics of container industrial design
Use of architectural spatial relationship
The different lengths produce some open-air balconies
angle rotation
can produce some irregular balconies and rain shelter
A review from a review software
Project name: Han's Plaza Commercial Container
Project time: April 2019
Project location: Han's Square at the northeast corner of Xingsheng Street and Ronghua South Road, Daxing District, Beijing
Number of modules: 19 units
Area: covers an area of 145 square meters, a construction area of 470 square meters, and an extended area of 330 square meters
Service content: production, transportation and installation
Project implementation: Jihe (Beijing)
Ningbo · 1844 Plaza · Container Commercial Street
1844 is named after the site of Yongjiang Girls’ High School
There are two existing protected buildings in the square
Prosperous surrounding businesses and high-end quality
Historical and contemporary characteristics
In such an important protected building area
The original business atmosphere is already active enough
Modern art and fashion elements are also rich enough
Can’t let the container innovative architecture become another visual focus to dominate the guests
The proper way of thinking is how to integrate the box into the surrounding environment, or even "disappear"
The project is located in the supporting commercial facilities of Ningbo’s core CBD
Fashionable landscape elements combined with protected buildings
Increase interaction with the surrounding environment
The format is positioned as life service + public art
The function is positioned as light catering, creative buyer’s store, small business exhibition
Use a lot of glass
Easy for store operation
It will not create a sense of oppression on the existing square
Using dark gray as the main color, willing to be a supporting role.
Project name: Ningbo 1844 Plaza commercial facilities
Project time: May 2016
Project location: 1844 Art Life Center, No.100 Heyi Road, Haishu District, Ningbo
Number of modules: 8 units
Area: 288 square meters of building area
Service content: structure design, production, basic decoration, transportation and installation
Project implementation: Gekea Suzhou team
Small containers are transformed into creative and fashionable buildings under the designer’s wild ideas. Several containers are stacked and stacked together to form a unique style. The commercial space also brings a strong visual effect to the facade, gradually becoming a symbol of fashion, creativity and art!
This innovative commercial street with the theme of container architecture reinterprets commercial culture in a modern art form. It breaks the traditional business thinking work and gives a brand new space experience when shopping, and it is enthusiastically sought after by the younger generation.
*Part of the content of this article comes from the network
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