Container POP-UP STORE, a short and surprising show~~~

The so-called POP-UP STORE literally means "suddenly popping up shop", and the current more common translation is called "pop-up shop" .

As the name suggests, the temporary nature of the store location and the shortness of the business are its most prominent features. Maybe it’s a richly decorated ice cream truck, maybe it’s In a certain retro-tempered newsstand, perhaps it is a temporary building full of design in the mall square.

The picture is the case of GEKEA Mini Cooper in Lake Kawaguchi, Japan

Pop-up STORE (pop-up store) is generally set up in large-scale integrated commercial complexes and public open-air locations in lively commercial districts in urban areas for brands The business promotes the brand in a relatively short period of time (24 hours to one or two months), and its main purpose is to create a "not to be missed" attitude during the pop-up period through careful marketing planning and high-level artistic design in the early stage. Let consumers have a connection with the brand, and through artistic and media communication, receive the mixed experience produced by the extension of the brand connotation.

At the same time, such an excellent and wonderful brand flash show can help commercial complexes: improve the inherent image label, and gather traffic in a short time , To drive the benefits of comprehensive business formats and complete effective brand comprehensive public relations.

Market background

In China, according to the "China Pop-up Store Research Report", since 2015, the average annual compound growth rate of pop-up stores in China has exceeded 100% By 2018, second- and third-tier cities will account for 54%-72% of the entire pop-up store market. It is expected that there will be more than 3,000 pop-up stores in China in 2020.

The pop-up store’s "fashion, cool, and new" personality is reflected in shopping malls, using the attention of the crowd to create hotspots, improve communication effects, and The conversion of people flow into passenger flow drives sales to obtain a huge increase in sales. According to statistics, the gathering and dissemination effects of an excellent POP-UP STORE case are equivalent to the opening of a large-scale IP exhibition, 2 theaters or 6 chain brand restaurants. The overall commercial value driven by it can reach more than five times or even more of the same period.

Container pop-up flash business

GEKEA container pop-up business provides one-stop service of design, customization, leasing, transportation and installation. With the characteristics of sceneization, mobility, miniaturization, and sharing, the commercial personalized scenes become more in line with the audience and refined, enjoy the shopping experience, characteristic scene design, very attractive scene construction, collection box container Pop-up business is very different from other brand stores.

GEKEA has taken over a number of domestic pop-up store projects in recent years, assisting merchants in finding and hitting target consumers in a very short period of time, gaining customer agreement Recognized and precipitated some excellent cases.

Case 1

From May 17th to 19th, 2019, Beijing Huilongguan Hualian celebrates its 6th anniversary of the opening of the store, in the parking lot in front of the mall, Liutai The containers are staggered and exhibited in different themes inside and outside, covering a total area of about 500 square meters, providing a variety of interactive experience feedback for customers with full consumption in the store.

Project name: Beijing Hualian Tongcheng Street Shopping Center Container Pop-up Store

Project address: Building 5, No. 30, Yuzhi East Road, Changping District, Beijing

Project time: May 2019

Service Party A: Hualian Group

Number of modules: 6 hydraulic containers

Area: covers an area of 500 square meters, a building area of 90 square meters, and an extended area of 54 square meters

Main functions: activity center, playground, bar, concert stage, etc.

Service content: design, beauty display, rental, transportation and construction

Design and implementation: Jihe (Beijing) Modular Technology Co., Ltd.

The Hualian store celebration event uses the container Pop-Up store as the core carrier of creativity, which perfectly solves the traditional commercial outdoor construction of tents and steel-wood booths In the event, the disadvantages of poor image, high cost, and difficulty in recycling, used appropriate rental costs to create a neighborhood atmosphere, increase the sense of space art, and complete accurate communication with potential users.

Case 2

Project name: ISY Sanya International Music Festival Container Commercial Package

Project address: No. 168, Haitang North Road, Sanya

Project time: December 27, 2018

Number of modules: 24 container modules